Pricing the Chrysler 100? - Chrysler 100 Forum
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post #1 of 14 Old 06-03-2014, 02:56 PM Thread Starter
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Pricing the Chrysler 100?

I think this is going to be the trickiest part of bringing the Chrysler 100 to market and ensuring its success.

The 100 is going to have to fit into a small slot in between the Dart and the 200.

Figure that the Darts MSRP begins at $15,995 and ranges all the way to $22,995 for the Limited plus options.

The 2015 Chrysler 200 LX starts at $21,700 and ranges up to $25,995 for the 200C.

There is not a ton of fiddle room. Priced to close to Dart and its already limited sales will be cannibalized by the upscale Chrysler offer, too close to 200 and no one is going to buy the 100.

If Chrysler uses a similar pricing gap as from 200 to 300 the 100 is going to be priced nearly identical to the Dart.

200 is priced at 70.2% of what the 300's MSRP is. 70.2% of the 200's base MSRP is $15,241 which is lower than the Darts starting MSRP.

So what do you think they are going to do?
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post #2 of 14 Old 06-14-2014, 04:54 PM
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at a price of just under $16k i wonder how basic it will really get and how much less of a chrysler it will be compared with what we're used to from the brand.

there are a number of vehicles coming out that will be priced that low so maybe they will have a super basic version for $16k, optioning it up could likely make the price jump high and quick
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post #3 of 14 Old 06-19-2014, 03:18 PM Thread Starter
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Quote:
Originally Posted by berkshire View Post
at a price of just under $16k i wonder how basic it will really get and how much less of a chrysler it will be compared with what we're used to from the brand.

there are a number of vehicles coming out that will be priced that low so maybe they will have a super basic version for $16k, optioning it up could likely make the price jump high and quick
I dont think they price the 100 at $16K, that leaves it right on top of the Dart price wise, a position that is not advantageous for either brand or model...
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post #4 of 14 Old 06-19-2014, 04:46 PM
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It seems to me that $16k is too close to what the Dart is priced. I think that it has to go a bit higher than that. Not too much higher though. Maybe $17k. They can also charge a bit more for the options in the Chrysler 100 so that the scale of pricing goes up more quickly than with the Dodge Dart.
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post #5 of 14 Old 06-19-2014, 06:11 PM
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So what can we expect it to be more closer to, $18-19k?
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post #6 of 14 Old 06-22-2014, 03:07 PM
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I think that sounds about right. They are working in a pretty strange area with the other vehicles that they make and what they are priced. Pricing will be interesting when it comes down the pipe. I anticipate that THe options will be the thing that really raises the price up that way people can have it more or less luxurious/expensive.
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post #7 of 14 Old 06-26-2014, 03:51 PM
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It will be best if they can do it like that since it allows you to get one for really cheap and helps them get more sales.
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post #8 of 14 Old 06-27-2014, 12:31 PM
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so say if this thing was fully optioned out, how much could it cost then? low-to-mid $20k?'s
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post #9 of 14 Old 06-28-2014, 09:19 PM Thread Starter
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difficult to say without any semblance of indication. Take a few thou over the dart...
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post #10 of 14 Old 07-04-2014, 06:00 PM
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i'm thinking somewhere around dart and 200 pricing.
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